Bay Area SEO Company

Bay Area SEO ServicesAre you looking for a bay area search engine optimization agency? One that can bring you more customers? This is a smart move as it will give you a leg up on your local competition. However, it’s smart to know what to look for in a web marketing company. It’s also helpful to have some basic knowledge about optimizing websites to rank better before you talk to an agency, so you can better gauge how good the company is.

How to find an SEO and Web Marketing Company

Always beware of web marketing companies that promise extraordinary results. While a skilled company should be able to help your site rank better, guaranteeing a #1 spot on the first page is just not realistic. There are many things that affect a website’s ranking.

Ask to see a couple of keywords that the company is ranking for is a good idea. Also, it’s good to inquire about their services around social media properties and local directory sites. Both of these can help your site rank better in local search results. Social media sites include Facebook, Twitter, and YouTube – don’t underestimate the power of video marketing. As for local directory sites, these include sites like Yelp and

A good local web marketing company will ask you about your needs and offer a solution that matches with your goals and budget. For business in the bay area, you might consider

SEO Basics

There are some basics you should know about SEO so that you can better rank your website. Basically there are on-page factors — things that you can do directly on your website — and there are off-page factors. These are things that you do off your site.

In terms of on-page factors, you want to make sure that you have inserted your main keyword and variations into the meta-tags. Learn more about what meta tags are and how to use them here. The most important meta-tag is the Title tag, where you really must use your main keyword. Then you want to make sure a variation of the keyword is used in the description meta-tag.

Off-page factors mostly refers to backlinks, which are links to your website’s pages. The linked text should include variations of your keyword in order to be most effective – this text is referred to as “anchor” text. There are a number of places that you can get these sorts of links back to your site. Blog comments are a place, plus directory sites. Also, don’t neglect local oriented sites like Yelp which helps consumers find and review local businesses. Same for and sites like CitySearch. If you’re an expert in your field, then you could offer to write an article for a news or blog site. Typically, these sites will allow you to link back to your main website, which gives you more ranking power.

In terms of getting ranking ‘juice’ the more popular and more niche-related the site is which links to your site, the better. This is a key indicator to search engines as to what your website is about. The more relevant your site, the better it ranks for the targeted keyword.


Oakland SEO Experts

Oakland SEO Experts

Oakland SEO

Oakland SEO

Unfortunately, building a website for your company will not automatically bring you customers. If you’ve got a local business, you will want to make sure your site is search engine optimized in order to get you more traffic, and in turn, more customers. Essentially, search engine optimization – or SEO – is the process of making your site rank higher in search engines such as Google and Microsoft’s Bing.

Since search rankings are based on a proprietary search algorithm, the actual ranking factors are not completely known, but there are a variety of strategies and techniques that a good Oakland seo expert can implement to help your company’s website rank. You want to employ a reputable local SEO to rank your site, because there are a number of processes involved in getting a website optimized and you do not want any mistakes made. On one hand, mistakes are costly – and in other situations they can actually cost your site it’s current rankings.

So what is the importance of search engine rankings? The higher a website is ranked, the more traffic that website will receive. At that point, the goal is to convert your traffic into customers. Something to keep in mind is that almost all search traffic goes to those pages that show up on the first page of Google or Bing. Rarely do searchers go on to pages two or three.

Hiring a great local seo firm like will ensure that your website’s on-page and off-page seo factors are well optimized. Also, conversion recommendations can often be made to ensure that traffic generated through seo are turned into customers.

Helpful SEO Tips

As mentioned earlier, there are two main factors in optimizing a website — on-page factors and off page factors.¬† Both of which need to be taken care of to rank well.

On page factors include updating a web page’s meta data to include your target keywords. Meta tags include the title tag, the keywords tag, and the description tag. Likewise, you will want to name any images on your web page with your main keyword plus use the keyword in the image’s alt text.

Off page factors refer to backlinks, for the most part. A backlink is a link from an outside website to your company’s website. The best backlinks are those from sites with relevant content. So if you’re a Oakland marketing company, your company’s site would benefit from links on marketing related sites or blogs. It’s also a great idea to set up pages on local directory sites like Yelp and Google Places. A good seo company can help you with this process.


Chemical Peels 101

Chemical Peels 101

Chemical Peels

Chemical peels are great for your facial skin.

The skin is the most exposed of our body’s organs and it faces wear and tear every day from the elements, the harmful UV rays from the sun, pollution, and other elements that damage the skin. These elements can cause wrinkles and blemishes on the skin that make us look older. We all want to keep our youth, and our skin is the most apparent mirror of our youth. Therefore many of us spend small fortunes, sometimes unwisely, on face-lifts, anti-wrinkle creams, antioxidant pills, home remedies and other cosmetic surgeries to keep our skin unchanged. Some of these methods work, while others don’t. Chemical peels actually do work very effectively to improve skin texture and tone.

What Are Chemical Peels?

Chemical acid peels are exactly what the name suggests – chemical solutions that are used to improve the texture of the skin on the face, by causing the outermost and damaged layers of skin to peel off.

This may sound more horrifying than it actually is. The fact of the matter is that our skin already undergoes a regular peeling naturally. About once a month the entire topmost layer of our skin is lost and new skin cells come in to replace this immediately. Chemical peels just artificially stimulate the process and help to peel off the outermost layers of the skin that contain sunspots, wrinkles and other scars.

The end result of the chemical peel technique is that skin tone is improved. The skin is tightened, and healthier skin cells are allowed to emerge. Blemishes and wrinkles are lightened several shades or completely eradicated, depending on the extent of damage and the type of peel used.

A facial peel can be expensive depending on the type of peel, but they are highly effective. The kind of chemical peel treatment that you require will be determined by the condition of your skin, the extent of damage and other factors.

A Word of Caution

Many of the peels, including AHA peels like lactic acid and salicylic acid peels and trichloroacetic acid peels, leave the skin sensitive to the sun. Therefore proper sunscreen must be used after each procedure. Also, while mild chemical peels are not painful, they can leave the skin reddish for a few weeks afterwards.

It is also recommended that chemical peel home kits be used only with a dermatologist’s consultation. AHA and glycol peels are mild peels that are great for sensitive skin, while strong phenol peels are not. Choose the right peel only after the doctor has analyzed your skin, to avoid irritations and side effects.

Types of Chemical Peels

Skin types vary, and as a result, there are many kinds of chemical peels to suit this diversity. These include mild fruit acid or AHA acid peels like lactic acid, glycolic acid and salicylic acid, strong phenol peels and the mid-strength trichloroacetic acid peels.

Mild Alpha-Hydroxy Acid (AHA) Peels

1. Salicylic acid peels

Salicylic acid peels fall under the category of mild AHA or alpha-hydroxy acid peels. Salicylic acid is a highly effective pore cleanser, oil reducer and peeling agent that is often found in skincare products that target acne. Therefore this peel is ideal for oily or acne prone skin and for skin affected by seborrheic dermatitis or clogged pores. It is also good for dehydrated and sensitive skin, and skin that is dull, uneven or sun-damaged. In addition, it combats wrinkles, proriasis, inflammation and ingrown hairs.

The concentration of the acid in the peels is 10 to 30 percent in comparison with drugstore acne creams that have between 1 to 5 percent of the acid. The peel is usually applied with a sponge and dissolves the top epidermis and leaves healthy-looking skin behind. Depending on the damage to your skin, the dermatologist will use a salicylic acid peel of strengths ranging from light (10 percent) to deep (30 percent). The process is ongoing, and can be performed once every 2 to 4 weeks, and it usually takes about 10 days to recover from the procedure.

2. Lactic acid peels

Lactic acid peels are among the gentler alpha-hydroxy peels and they are available as take-home kits apart from procedures at the doctor’s office.

Lactic acid is derived from fermented or sour milk, and is a popular product used to improve the texture of the skin. Legend has it that Cleopatra bathed in milk for better skin. But lactic acid peels are different from simply bathing in milk. It is an effective exfoliant that moisturizes the skin, ‘burns’ off old skin cells and promotes the growth of new ones. It also helps collagen to grow, which means that it helps to reduce wrinkles and lines as well as acne scars. Because it is among the milder AHA peels, it can be used by people with rosacea or acne without irritation.

3. Glycolic acid peels

Glycolic acid peels are the mildest AHA peels available, sourced from sugar cane. The solution is applied with a sponge and left on for a while depending on concentration. After the outer epidermis has been broken down, the acid is neutralized with water. You will find some redness of the skin after the procedure. Recovery from the peel can take about a week or more. Since the acid is mild, you will need several sessions to achieve the result that you want. At the same time, you will almost never find cases of adverse reactions to a glycolic acid peel.

Other Stronger Chemical Acid Peels

4. Phenol Peels

Phenol peels are extremely strong ‘deep peels’ that have a long recovery time, but they also provide long lasting effects. The peeling process can take less than 30 minutes, and it usually leaves the skin looking severely sunburned, crusty and red. Sometimes this appearance can last for as long as 3 months. But for those who don’t mind the long wait, the end result of phenol peels is tight, smooth and blemish-free skin for a long time. However, this peel is not ideal for people with less than fair complexions as it can result in a permanent bleached effect.

5. Trichloroacetic Acid Peels

Trichloroacetic acid is often used to kill warts, but in the form of chemical peels, the acid is very effective in removing even fine wrinkles that AHA peels cannot eradicate. It evens out the skin tone and is also great for people with darker skin. This is because its bleaching effect is much lower than phenol peels, though there is some chance of discoloration. These peels are as popular as AHA peels, because the concentration of the acid can be varied to match different skin types. The time needed for application is also about half an hour. Recovery times are between that for AHA peels and phenol peels.

Face Masks and Facial Skin Care Treatment

Face masks and Skin Care Treatment

Face Masks

Face Masks – Facial Skin Care Treatment

Facial masks have been used since ancient times due to their numerous health benefits for the skin. They contain ingredients that help the skin to nourish and rejuvenate without causing any potential damage to it. Face masks are an essential part of having and maintaining a beautiful skin at any age. There are a number of face masks available at your local salons and retailers, but some of the inexpensive, most effective, and health conscious are ones that can be easily made at home with ingredients found in your kitchen. It doesn’t matter what type of skin you have, as these masks are completely organic and earth friendly masks that not only saves you money but also protects you from the side-effects of using products made with harmful additives and parabens.

Benefits if using DIY face masks:
Homemade face masks are purported to provide essential nutrients to your skin and nourish them, to unclog the pores and hydrate them to fight signs of aging and dry skin, and to exfoliate the skin. Home-made DIY face masks will benefit you in the following ways;

Making a homemade facial mask is extremely easy and saves you a lot of money. You just need to open your kitchen cabinet and mix up the ingredients to make your own natural skin care delight. Unlike market products, homemade face masks can be altered in a way you want it, so that you can have complete control over the ingredients you use in its preparation. Homemade facial mask recipes use natural ingredients only, which are devoid of any harmful chemicals and are beneficial to your skin.

Homemade masks can be prepared for a variety of conditions, such as wrinkles, acne, acne scars, sun/wind damages, oily or dry skin types, and so on, which can be used any time. Since these masks can be prepared for a variety of skin conditions, you can choose the best skin care mask that suits your condition.

Common ingredients used in Facial mask recipes:
When you plan to make your own facial mask recipes, there are a number of ingredients that you can use straight from your kitchen counter. Some of these ingredients include raspberries, strawberries, banana, lemon, milk, honey, apple cider vinegar, egg, avocado, salt, avocado, oatmeal, and many more.

The homemade facial mask recipe that you prepare will contain a mixture of the above ingredients to acquire the combined goodness and benefits for your skin. Each ingredient listed here plays a unique role in skin care regimen, so understanding the role of each ingredient will help you create and design your own recipe that suits your needs.

Strawberries and Raspberries – contain gentle exfoliating acid that will help get rid of dead skin cells.
Banana- skin firming and exfoliating agent
Lemon- Exfoliating and skin whitening agent
Honey- anti-inflammatory and anti-bacterial properties
Egg- Cleansing and tightening agent
Milk- Moisturizing agent
Apple cider vinegar- Gentle exfoliating agent
Yogurt- skin softener
Avocado- Conditioning and nutritive agent
Oatmeal- Exfoliating agent
Salt- Moisturizer and Exfoliator

Different types of face masks:
When deciding what kind of face mask to use, consider your skin type. Homemade facial mask recipes include ingredients that can alleviate a number of skin problems.

a. Dry skin: If you have dry skin, then try a mask that uses honey. Honey is a humectant, that helps retain moisture when applied on the skin. Honey makes an excellent ingredient for various facial products, not only due to its moisturizing properties but is also easy on people having sensitive skin.

Avocado is a great moisturizer for dry skin as it contains vitamin E and other natural oils in it. Yogurt is another excellent ingredient to be used for dry skin. Yogurt, will not only hydrate and soften your dry skin, but also exfoliate the dead cells from the skin.

Facial masks that can be used for dry skin includes Avocado and yogurt mask, Banana and Yogurt mask, Honey and egg mask, Honey and milk mask, Avocado and honey mask, yogurt and honey mask, and Milk and aloe.

b. Oily skin: A homemade face mask for oily skin cleanses the pores, minimizes breakouts, and makes skin look less shiny and oily. Homemade face masks for oily skin should be used at least twice a month.

To beat the problems of oily skin, try egg whites which are known to firm up the skin and tighten the pores. Cucumber is another ingredient that is commonly used in face mask for oily skin. It’s not only soothing to your skin, but also minimizes the appearance of wrinkles. You can also use yogurt in your face mask, which will naturally exfoliate your oily skin. A good toner for oily skin, the lemon can also be used in face masks for oily skin. The astringent properties of honey make it an excellent ingredient to be used in face mask for oily skin to tighten the pores.

Common face masks for oily skin includes apple and honey masks, lemon and oatmeal masks, strawberry and yogurt masks, cucumber and yogurt masks, egg white and lemon masks, and so on.

c. Combination skin: Combination skin type faces similar problem like oily skin type; large pores, pimples, clogged pores, and crease. If you have a combination skin tone, then you can use a red raspberry honey mask that will help control oil as well as skin dryness. Other face masks that can be used by people with combination skin includes cucumber and egg white mask, bread and honey mask, and potato and milk mask.

d. Sensitive skin: Sensitive skin tends to be delicate, thin, with fine pores. They are very temperamental and responds easily to environmental factors aggressively, becoming swollen, red, and itching. The objective of using face mask for sensitive skin is to soothe and combat irritation and inflammation on the skin. Natural ingredients like oatmeal, cucumbers, apricot juice, milk, licorice, milk, corn flour, and chamomile helps to soothe your skin without irritating further. Oatmeal mask using egg yolk, or egg white is one of the best facial mask for sensitive skin.

e. Anti-aging: If you are looking for anti-aging remedy, then try masks that include tea or olive oil. The antioxidants found in teas protects the skin from the harmful UV rays of the sun and minimizes the formation of wrinkles.

f. Exfoliate: Sugar, cooled ground coffee, or oatmeal containing face masks can be used for extra scrubbing power to exfoliate dead skin cells that gives your skin a dull appearance.

g. Acne: If you are looking for a natural alternative to get rid of those ugly acne from your face, then try homemade facial masks such as turmeric and honey mask, slippery elm mask, egg white and lemon mask, green clay mask, baking soda mask, yogurt mask, and oatmeal mask.

Homemade facial masks can leave you relaxed and pampered right in the comfort of your own home without hurting your pocket. So, consider skipping salon skin care treatments and make your own facial masks from simple ingredients available in your kitchen counter and enjoy its benefits.